The MS Society’s Central Virginia Chapter came to Madison+Main with a unique approach to bringing awareness to Multiple Sclerosis. Besides the debilitating symptoms that come with the disease, the MS Society wanted to give attention to the culmination of effects Multiple Sclerosis has on its victims: it limits their freedom of movement. Madison+Main coordinated a flash mob to the tune of “I Like to Move It” made popular by the Disney Madagascar lemurs, held in the commons area at Virginia Commonwealth University. As the first notes of the song played,…

So you’re thinking about an internship? Madison+Main loves it’s interns. We have two categories of intern that sometimes overlap; Account Side & Creative Side. Ambidextrous multitaskers often gain advantage. That’s the creatively focused student that wants to learn about account management and vice versa. Being well rounded is important, even for a specialist. We want you to gain experience in your area of focus but we also want you to gain experience in the broader world of advertising, all that entails… We generally take at least one intern for each…

Facebook, Twitter, LinkedIn, Foursquare, YouTube, Flickr and all the social media networks out there aren’t about money. But Vitrue, with its new Facebook analyzer, calculates that our client Richmond International Raceway’s Facebook fan page is worth nearly $98,000. It assumes that the average earned media impression is about $5 for each fan (all 9,000 of them who interact with on the page about 4,000 times per month…numbers that are growing every day and month).

Do you think you can Spot the Squatch? Play Yard Works’ online interactive video by identifying the hidden YardSquatch in each scene.

Intersection Marketing: bring Madison Avenue marketing ideas to your Main Street business. Madison+Main stands at the crossroads of creativity and common sense. We’re a fully-integrated creative powerhouse with one focus: you. Hard working, hand-crafted strategies that aim for excellence and settle only for first place. Beneath the surface of your business there lies a story to be told; a rhyme and a reason for its very existence. Your story is your brand. How you relay this story shapes your brand. Are you using the right voice? Is anyone listening? Our…

Posted by Taylor Malbon, Vice President – December 18, 2008 Burger King launches a new beef scented body spray. I don’t care if you’re a health-conscious vegetarian or a carnivorous, fast food junkie, this is funny. There once was a friend of mine who worked as a fry cook and you could always tell when they were around from the distinct smell of chicken patties. I also dated a guy who worked in a kitchen and always came home reeking of hush puppies. I’m not sure if men are supposed…