Netflix just released their iPhone app. “What took so long?” we wondered. I opened it up expecting to simply have a queue manager. It allows you to stream entire movies from your Instant Queue on your device. I’m still impressed by the streaming Netflix app on my Wii and then this, at no additional cost. My intention here is not to drool all over Netflix or to deconstruct the shortcomings with their various apps or to discuss the looming bankruptcy of Blockbuster. It’s simply to muse a little bit on…
This is not a new topic but we continue encountering sites like FFFFound and Vi.sualize.us in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching and meme nonsense. We enjoy browsing bookmarking sites for new content, digging through sites like buzzfeed, delicio.us, stumbleupon and “liking” things on Facebook etc… Our options for “collecting” our interests on the web are finally easy…
A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but Friend Connect’s gotta be a good thing…Right? Either way I was eager to learn about it. In the subsequent months a lot of people followed our site but immediately asked this question: “I followed. Now what?”…
Tags: Facebook Connect, Friend Connect, OAuth, OpenID, OpenSocial
The shortest blog I’ll write all year; this video is brilliant: Thanks to my friend Dave Necessary for turning me on to it. Follow him on Twitter @davidnecessary.
How do you know when a brand has come up with a truly creative concept? Is it in the language used or an innovative use of the medium through which it’s distributed? Or is there a bigger value in what you don’t say? This is a post about creative marketing. It involves marketing condoms. Sagami Rubber Industries Co, the first Japanese condom manufacturer, revolutionized the condom by making it a mere 0.02 mm thick thin. Their unique marketing challenge? Generate brand awareness and obtain a positive opinion without being overtly…
Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly or something is taking longer than usual to post, try something new. Instead of cursing your connection or hitting the refresh button 12 times, have a little patience and let the Internet know how hard…
Three Things Your Customers Want (and how new media will help you deliver).
A blog on why it really pays to engage your customers.
Continuing our behind-the-scenes coverage of the second annual 2010 Shorty Awards in New York City we bring to you our exclusive new video. Catch Advertising category nominee David Saunders (@madmain) as he mingles and poses on the red carpet for photo ops with…Grover from Sesame Street? You never know what you’re going to get when you mix new media personalities! Didn’t know you could win an award for tweeting? It’s true. Business owners and individuals are just beginning to recognize the true power of Twitter for its fundamental purposes: information…
Tags: 2010 shorty awards, 2010 shorty awards nyc, company branding, dave saunders, david saunders, grover at shorty awards, madison and main, madison and main marketing, madisonandmain, MadMain, New Media, new media marketing, sesame street and twitter, shorty awards nyc, Social Media, social media marketing, Twitter, twitter awards, twitter marketing
The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for eSmartTax.com, the online tax service powered by Liberty Tax Service. Before Daryl meets the entire United States, eSmart Tax is introducing him to his hometown of Richmond with radio, television and web ads, in addition to a digital billboard broadcasting his posts from Twitter in real-time.
“Why should I vote for you?” I guess it’s a legitimate question, but nevertheless I was unprepared for it. Recently, I’ve been asked, “Why should I vote for you for a Shorty Award?” …I don’t know, maybe because we’re friends?Or because we work together?Or because you’re in my Mass Comm. class?Or because I donate a lot of money to charity?Or because, as Willford Brimley said one time, “It’s the right thing to do.” But he was talking about Quaker Oats and I don’t have “Diabeetus.” Yet. Anyway… Here are some…