Dot coms are a thing of the past, at least according to ICANN (Internet Corporation for Assigned Names and Numbers). The international authority over top-level domain names (TLDs) has approved a resolution to expand the list of generic TLDs which will allow companies and organizations to create domains for their brands. What exactly does this mean? Well, for one, domain addresses will no longer be required to end in .com, .org or .net. For instance, a company could use its actual brand name as the end of the URL, such…

Madison+Main launched our first iphone app a few months back for our friends at RimFinancing.com We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app.

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media. The Society for New Communications Research is a global501(c)(3) nonprofit research, education foundation and think tank dedicated to the advanced study…

Netflix just released their iPhone app. “What took so long?” we wondered. I opened it up expecting to simply have a queue manager. It allows you to stream entire movies from your Instant Queue on your device. I’m still impressed by the streaming Netflix app on my Wii and then this, at no additional cost. My intention here is not to drool all over Netflix or to deconstruct the shortcomings with their various apps or to discuss the looming bankruptcy of Blockbuster. It’s simply to muse a little bit on…

This is not a new topic but we continue encountering sites like FFFFound and Vi.sualize.us in natural search results and elsewhere on an increasingly regular basis. This draws the conclusion that image bookmarking is gaining traction in a much broader web audience through a handful of platforms. Web users across the board love image searching and meme nonsense. We enjoy browsing bookmarking sites for new content, digging through sites like buzzfeed, delicio.us, stumbleupon and “liking” things on Facebook etc… Our options for “collecting” our interests on the web are finally easy…

A few months back we launched our current site and added Google Friend Connect because it’s obviously a good idea to do so. Right? Why is that, again? Honestly at the time I wasn’t sure why it was useful. Google Wave and Buzz had recently uninspired the world (after piquing much anticipatory interest) but Friend Connect’s gotta be a good thing…Right? Either way I was eager to learn about it. In the subsequent months a lot of people followed our site but immediately asked this question: “I followed. Now what?”…

The shortest blog I’ll write all year; this video is brilliant: Thanks to my friend Dave Necessary for turning me on to it. Follow him on Twitter @davidnecessary.

How do you know when a brand has come up with a truly creative concept? Is it in the language used or an innovative use of the medium through which it’s distributed? Or is there a bigger value in what you don’t say? This is a post about creative marketing. It involves marketing condoms. Sagami Rubber Industries Co, the first Japanese condom manufacturer, revolutionized the condom by making it a mere 0.02 mm thick thin. Their unique marketing challenge? Generate brand awareness and obtain a positive opinion without being overtly…

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly or something is taking longer than usual to post, try something new. Instead of cursing your connection or hitting the refresh button 12 times, have a little patience and let the Internet know how hard…

Three Things Your Customers Want (and how new media will help you deliver).

A blog on why it really pays to engage your customers.

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