Happy April Fools’ Day from the Madison+Main-iacs!    

By Account Management Intern Brandon Singletary Last week, Dorsey McFadden, Sarah Murphy and I had the pleasure of attending the Richmond PRSA Luncheon at the Lakeside Country Club. Speaker Chris Fortier spoke about “Legalities of Social Media” and he sits on the Board of Governors for the Virginia State Bar Young Lawyers Conference as the Professional Development Liaison. Chris’s presentation focused on social media laws and how organizations need to have a strategy in place for their social media platforms, which will allow for consistency in their messaging. In order for an…

It was back to the ol’ grind this week at Madison+Main after my family and I went on vacation to ring in the New Year. To quote Miley Cyrus, “I came in like a wrecking ball.” After two solid weeks of “family time” nothing could hold me back from work this week… Monday (1/6) - On our way back from San Juan, we learned that the “Polar Vortex” was more severe than originally thought, dipping all the way into Puerto Rico and knocking out JetBlue for 17 straight hours. I’ve always been a fan of JetBlue… until they…

Post 05.17.13 - Native Advertising

By Dave Saunders Chief Idea Officer “Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms of time tested techniques; the testimonial, the advertorial, celebrity endorsement, etc. An increasingly savvy audience requires marketers to figure out new ways to weave a marketing opportunity into the delivery of truly desirable content. Do you…

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways of positioning and implementing their brand color to create awareness for their cause. This year, National MS Awareness Week is March 11-17. Do you have a question for Dave? Is there a topic you would like to see…

Post 03.1.13 - SEO in Easy Terms

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language.

Post 12.19.12 - Convergence

Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com

By Brettany Taylor, Account Management Intern Regardless of the business you are in, efficiency and organization are key ingredients in achieving success. For smaller companies, creating a workspace that is organized and functional requires a little bit of creativity. Here are a few tips on how you can achieve this for your small business. Layout You need to fully understand how your employees interact -or should interact- before you begin your layout. In some companies, it may work best to have the support staff directly next to a manager. In…

By Sammy Yatco, Client Services Coordinator, @syatco You’ve been dying to try a sushi restaurant around the corner and decide to go for their happy hour specials. You order the spicy tuna and avocado roll and on your way home you feel the rush of cold sweats and hear the growls of an unhappy stomach. You write a rant on Yelp warning potential diners to stay away… far far away. Sound familiar? According to a study conducted by Cone Inc., a Boston based strategy and communications agency, 80 percent of consumers have changed…

Post 04.11.12 - Augmented Reality

By Sarah Dawes, Client Services Coordinator aka @SDawesie What is it? “At Madison+Main, we know the difference between what’s new and what’s next.” We’ve been living by this phrase at Madison+Main since the very beginning, which might be why we’re all completely jazzed about augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Considered to be an extension of virtual reality, augmented reality differs by actually enhancing one’s current perception of reality. While virtual reality replaces the real world with…

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