By Lindsey Durfee, Marketing Administrator Traditionally, the MS Society hosts an annual Bike MS: Bike Virginia fundraising event where participants ride from Richmond to Williamsburg and back over the course of two days. This event challenges folks to a 150-mile course, with an option to add an additional 25 miles on the first day – a hefty amount to pack in! Have you been itching to sign up but were overwhelmed by the 150-mile commitment? Have no fear! The National MS Society has created an opportunity for people like you…

This week I wanted to say thanks to so many people who have given us positive feedback on the M+M Weekly Report. Our little email list has grown to over 4,000 and we do our best to keep it interesting. Save the date! M+M’s May Mixer is Wednesday, May 15th at Rosie Connolly’s from 5 – 8pm. Visit our Facebook Event page to let us know you are coming. I dropped my 5th grade son Jack off at school the other day and it got me thinking. The bus loop at Alberta Smith…

Madison+Main recently signed with a new client in the greater Richmond area: Davis & Green Electrical. We’re excited to announce that we will be helping them with their brand and marketing strategies. About Davis & Green Electrical Davis & Green Electrical is an electrical contracting company that focuses on commercial, industrial and residential electric work throughout Central Virginia. The family owned and operated organization has been serving the area for over twenty-five years. Five Fun Facts: 1. Davis & Green Electrical is open 24/7 for emergency services. 2. Davis &…

By Katie Hurst, Senior Account Manager Did you know that the only junior college in Virginia could be found in Petersburg, tucked away behind a beautiful grove of pecan trees? We’re pleased to announce that we have started working with Richard Bland College of The College of William & Mary! We are starting our relationship by working on an awareness advertising campaign for 2013. A few things you need to know about Richard Bland College: 1. It is a 2-year college located in Petersburg, Virginia 2. It’s the only junior college in…

The Central Virginia Chapter of the National MS Society is hosting the annual Walk MS: Richmond fundraising event this Saturday, March 23rd from 9am to 1pm at 4200 Innslake Drive Glen Allen, Virginia. Participants can choose to walk either a one or three mile route and finish with a celebration lunch, music, moon bounce, ultimate gaming trailer and over 20 vendors sharing popular products and services. Walk MS is the rallying point of the MS movement, bringing the community together to raise funds and celebrate hope for the future. The…

By Richard Crittenden, Account Services Coordinator   In the past, you have been asked to walk for the MS Society. You have been asked to bike. Now, you are being asked to help us complete the final leg of the ultimate triathlon of support. If you’re thinking a nice swim across the James, you are sadly mistaken. No swimming, no bathing suits (unless you really want to wear it, in which case, rock on). It’s time to show your support for Multiple Sclerosis by rounding up your drinking buddies and…

        By Dave Saunders, President & Chief Idea Officer   As you may have heard in Monday’s Biz Buzz by Louis Llovio at the Richmond Times Dispatch, CowanGates, a Chesterfield-county based law practice founded by Frank Cowan in 1977, has signed Madison+Main as their agency of record. We plan to help the firm with brand identity work, development of a new marketing strategy and execution of a 2012-2013 integrated marketing campaign.   “Working with Madison+Main will enable us to streamline all of our marketing efforts and ultimately…

In a quest for “boldness,” the nine-location early childhood education franchisor Rainbow Station has signed Madison+Main, as its agency of record. Rainbow Station already has a presence in North Carolina, Texas and Virginia and is looking to continue expanding in these areas and beyond – a mission that we at Madison+Main are prepared to accomplish. “Madison+Main’s ideas are unique, innovative and best of all, bold – exactly what we’re looking for to move forward,” says Gail Johnson, CEO of Rainbow Station. Rainbow Station is an award-winner in the world of…

In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris and his team at ReelVR. “I like to think of augmented reality apps as QR codes on steroids,” says Scott Harris of ReelVR. “This code actually communicates with you; there is an interaction between the user…

The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of area charitable organizations. The Madison+Main-iacs are proud supporters of the Central Virginia Chapter of the National MS Society, who are celebrating  their 55th birthday. What better way to help them celebrate than with a $55 (or…