The Amazing Raise has come to Richmond. This 36-hour online giving challenge encourages supporters to come together and raise money for local nonprofits. The event began at 6 a.m. today and lasts until 6 p.m. tomorrow, October 6. The goal is to raise as much money as possible in 36 hours for hundreds of area charitable organizations. The Madison+Main-iacs are proud supporters of the Central Virginia Chapter of the National MS Society, who are celebrating  their 55th birthday. What better way to help them celebrate than with a $55 (or…

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the MS Walk, and our very own Art Director, Jeff Smack, participated in the MS Ride, a two-day, 150-mile bike ride from Richmond to Williamsburg and back. Jeff not only surpassed his fundraising goal of $1,000,…

According to a recent survey in The Chronicle of Philanthropy, only half of the 150 charities surveyed were generating any revenue from social media. Bucking the trend was the National MS Society, which raised an impressive $4.3 Million in 2010, directly through social media. We all know that social media is vital in today’s marketing world, but how do you achieve similar results for your business or non-profit? During the last few years large corporations jumped on the social media bandwagon, but more small businesses and non-profits are recognizing the…

Join us at the Innsbrook Snag-A-Job Pavilion on October 15th from 4:00 p.m. – 9:30 p.m. for Comfort Zone Camp’s 10th Annual Fall Bash. Comfort Zone Camp hosts the Fall Bash each year to support children who have lost a parent, sibling or primary caregiver. Their mission is to provide these children with a loving, supportive environment in which they can heal and grow. The Comfort Zone Camp Fall Bash will feature music from Right On! Participants are invited to dance, shuck oysters and enjoy beer and wine. Tickets purchased…

In the crazy world of sports, scheduling is everything. Luckily for Richmonders and NASCAR fans alike, Richmond International Raceway is hosting the last stop on the NASCAR Sprint Cup Series circuit on September 10th, before The Chase for the Cup begins the following weekend. Hometown hero Denny Hamlin is going into America’s Premiere Short Track with a good amount of confidence after winning the Air Guard 400 in Richmond last September. Current points leader Kyle Busch took first place at the track on April 30th, 2011. The race Richmond is…

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout the month of July. Presented by Retail Merchants Association and Comcast Business Class, the Retail Marketing Expo will be held Tuesday, August 9th at the Greater Richmond Convention Center and will offer innovative advertising, marketing and…

Madison+Main launched our first iphone app a few months back for our friends at RimFinancing.com We’ve been having some fun with it so we have to share.

The premise is simple. Flip through the library of available rims by style. There are options for a variety of vehicles: Street, Off Road, Tuners, Donks, Hot Rods etc. Once you’ve picked your rim du jour you use your camera to shoot your car. Then you fit the rims and just like that you’re trying out some new looks. Once you’ve shot a pic you can save it to your phone, email it to a friend or post it to Facebook or Twitter all within the app.

The 2011 CAA Men’s Basketball Championship will certainly be one to remember. Not only did Madison+Main’s marketing efforts help the CAA set attendance records over the course of the four-day championship, but for the first time ever, three CAA schools made the cut for this year’s March Madness. ODU won the Championship, cutting down the nets on Monday night, March 7th, while George Mason University and our beloved Virginia Commonwealth University received at-large bids to the NCAA tournament. And in case you’ve been living under a rock for the past…

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media. The Society for New Communications Research is a global501(c)(3) nonprofit research, education foundation and think tank dedicated to the advanced study…

We are thrilled to announce our relationship with Comfort Zone Camp, winner of our 501(c)3 nonprofit Reverse RFP (Request for Proposal). Comfort Zone Camp offers bereavement services for 7-17 year-olds. The camp offers year-round services, for free, to children who have lost a family member. Their aim is to restore confidence and help with the coping and adjustment periods that follow a death. Through their programs, Comfort Zone Camp gives children a safe place to grieve and to grow. Comfort Zone Camp has locations in California, Massachusetts, New Jersey, and…

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