In our last post we introduced augmented reality: a new technology that uses computer generated images to blur the lines between what’s real and what isn’t. Augmented reality devices and applications are wildly popular across Europe, but at Madison+Main we’re excited about the Richmond-based augmented reality app that was just released by Scott Harris and his team at ReelVR. “I like to think of augmented reality apps as QR codes on steroids,” says Scott Harris of ReelVR. “This code actually communicates with you; there is an interaction between the user…

On December 7, 2011 the employees of Madison+Main decided to take a more somber tone for their December field trip by visiting the Virginia War Memorial and taking part in the 70th Anniversary of Pearl Harbor. During his poignant keynote speech, Governor Bob McDonnell acknowledged six surviving Virginians who were stationed at Pearl Harbor, Hawaii; George Bland, Max Green, Charles Haessig, John Lopinsky, Joe Nuckols and Bill Thornton. A highlight of Pearl Harbor Remembrance Day for us was hearing the story of Colonel Van T. Barfoot’s heroism in Italy in 1944. The…

At Madison+Main, we like to mix in a little fun at work. On Thursday, October 27th, we held our 2nd annual employee Chili Cook Off and invited some our clients and agency partners to come by and judge our best efforts. Competition was fierce, as the main-iacs worked hard to take home the big prize. So late Wednesday evening, Dave concocted his “Burns Twice” chili, Josh engineered his “An Italian Name No One Can Decipher” dish, Mike executed his risky “Chicken Chili”, Katie devised her “Too Hot to be Chili”,…

As many of you know, Madison+Main is committed to working towards a world free of Multiple Sclerosis. And as a big supporter of the Central Virginia Chapter of the MS Society, we have volunteered our time and services to help promote their fundraising events. This past spring, several of the Madison+Mainiacs took part in the MS Walk, and our very own Art Director, Jeff Smack, participated in the MS Ride, a two-day, 150-mile bike ride from Richmond to Williamsburg and back. Jeff not only surpassed his fundraising goal of $1,000,…

The 2011 Retail Marketing Expo is quickly approaching and we couldn’t be more thrilled to promote this exciting event. Madison+Main developed a concept and wrote scripts for both TV and radio commercials announcing the event. We also collaborated with the Retail Marketing Association and BES Television in producing the commercials which will air throughout the month of July. Presented by Retail Merchants Association and Comcast Business Class, the Retail Marketing Expo will be held Tuesday, August 9th at the Greater Richmond Convention Center and will offer innovative advertising, marketing and…

President and CEO of Village Bank Tom Winfree is a man about town. As a member of more than a dozen civic organizations, including the Greater Richmond Chamber of Commerce and the Chesterfield County Chamber of Commerce, Tom has made many significant contributions around the Richmond community. To reward his relentless dedication, the Chesterfield Business Council presented Tom with the Bernard L. Savage Community Service Award on Tuesday, April 26 during a sold-out breakfast at Ruth’s Chris Steakhouse. Madison+Main had the privilege of creating a video about Tom Winfree and…

When Gene Cox took the stage and began to address the audience as “a room full of hookers,” we knew it was going to be an entertaining night. In fact, when you’re surrounded by some of the most talented and influential creatives in Richmond, a boring night is the last thing you’d expect. This year’s annual Richmond Ad Show was nothing short of spectacular with captivating work, an energetic crowd and, of course, an open bar. To top it off, Madison+Main took home a Bronze Cannonball in the “Best Online…

The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category. These prestigious awards honor the work of individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media. The Society for New Communications Research is a global501(c)(3) nonprofit research, education foundation and think tank dedicated to the advanced study…

We are thrilled to announce our relationship with Comfort Zone Camp, winner of our 501(c)3 nonprofit Reverse RFP (Request for Proposal). Comfort Zone Camp offers bereavement services for 7-17 year-olds. The camp offers year-round services, for free, to children who have lost a family member. Their aim is to restore confidence and help with the coping and adjustment periods that follow a death. Through their programs, Comfort Zone Camp gives children a safe place to grieve and to grow. Comfort Zone Camp has locations in California, Massachusetts, New Jersey, and…

Madison + Main, V4 Web, Knowledge Advisory Group, Thinkhaus, ByteJam, and Wythken Printing to submit “Reverse RFP” to Richmond-area charitable groups. RICHMOND, Va. – One lucky nonprofit in the local Richmond, Virginia area will receive more than $100,000 in marketing and PR services in 2011, thanks to a generous gift by creative marketing firm Madison+Main and five of its strategic partners: ByteJam, V4Web, Wythken Printing, Thinkhaus, and Knowledge Advisory Group. The companies will jointly select the award recipient on October 1st, 2010. The selection process will include a unique “Reverse RFP” (Request…