Posted by Joshua Barber, Creative Director – July 25, 2009

Ray-Ban’s Never Hide Films latest video “100 people per minute freestyle” which features customized songs from user generated material. I like the second phase of the song which was a bit more rhythmic. Interesting outcome from their promotional booth at the SXSW music festival.

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One Response to “100 people per minute freestyle”

Chris MoralesJuly 27th, 2009 at 4:16 pm

Love the innovation. It links to the brand. That is what makes it relevant. Thanks for the post

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