The 2010 SNCR Excellence in New Communications Awards were announced Friday, November 5th at the Stanford Park Hotel in Menlo Park California, and Madison + Main’s 2010 integrated marketing campaign for eSmartTax.com was selected as a winner in the Use of Multiple Platforms/Integrated Initiatives category.
These prestigious awards honor the work of individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media. The Society for New Communications Research is a global501(c)(3) nonprofit research, education foundation and think tank dedicated to the advanced study of the latest developments in new media and communications. The Society works to determine new media and communication’s effects on traditional media and business models, communications, culture and society. The Society was founded in 2005, and based at Stanford University.
Awards were granted in 13 categories:
Online Reputation Management
Behind the Firewall
Collaboration & Co-creation
Online Audio / Video
Online Publishing and Blogging
Social Data and Measurement
Use of Multiple Platforms / Integrated Initiatives.
Entries were submitted as case studies, and the winning case studies will be published on SNCR.org.
Other winners included:
- Brand of the Year: Old Spice, for the highly successful social media campaign conducted in conjunction with Weiden + Kennedy that re-energized this 70-year-old brand for a new generation and a new female audience
- Innovation of the Year: foursquare, for its mobile application that makes cities easier to use and more interesting to explore. FourSquare is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so.
- Visionaries of the Year: foursquare co-founders Dennis Crowley and Naveen Selvadurai for developing a mobile application that connects people to each other in new ways.
- Humanitarian of the Year: Doctors Without Borders/Médecins Sans Frontières (MSF), the international medical humanitarian organization created by doctors and journalists, for their effective use of social media tools and technologies such as blogs, Twitter and online video, to raise awareness and support for its mission of providing aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.