The playbook of advertising is constantly evolving and in many ways is turning inside out. Facebook has augmented the social web experience in ways we never imagined a decade ago. The amount of content available for immediate sharing is overwhelming. In time, marketers learned that social sites would provide the widest audiences possible, so they started an outbound marketing strategy by flooding YouTube and Facebook with ads. Sounds like a good idea, right?  After all, that is where most people spend their time online. Not necessarily. These channels are a…

Facebook, Twitter, LinkedIn, Foursquare, YouTube, Flickr and all the social media networks out there aren’t about money. But Vitrue, with its new Facebook analyzer, calculates that our client Richmond International Raceway’s Facebook fan page is worth nearly $98,000. It assumes that the average earned media impression is about $5 for each fan (all 9,000 of them who interact with on the page about 4,000 times per month…numbers that are growing every day and month).

The local Retail Marketing Expo, held on August 4th at the convention center, looked to Madison+Main’s Dave Saunders for advice on leveraging social media. Here he is quoted in the Richmond Times-Dispatch about what social media can and can’t do for your business.

Horizon Software International, a global leader in food service operations technology, picked Madison+Main to launch an online advertising initiative offering banner advertising services on their popular website, MealpayPlus.com. Madison+Main will implement, manage and handle sales for all online advertising campaigns appearing on the Atlanta, Georgia-based company’s website. Read more in the Richmond Times-Dispatch here.

There’s more news in the Richmond Times-Dispatch about the benefits of Social Media for businesses. Here you can read how local businesses are finding new business through Twitter, and once your done there check out this piece on the New Media Seminars, where small business owners and marketers are learning how to leverage new media and social media.

Richmond Alarm Company, a member of the Richmond business community since 1947, picked Madison+Main to handle a comprehensive campaign designed to advance their future marketing efforts. Madison+Main will handle consultation, strategy and development for Richmond Alarm Company, as they look to reach certain marketing and business goals through future campaigns. Check out the Richmond Times-Dispatch articles here and here.

WTVR-6 CBS is running special segments this week about social media featuring Madison+Main President and Chief Idea Officer Dave Saunders. Dave is touching on Facebook and Twitter to give people a better understanding of how to use the social networking tools. The Wednesday, May 6 sessions feature four segments. To see Dave explain Facebook, click here. To see Dave discuss Business on Facebook, click here. For security tips on Facebook click here. To explore Facebook, click here. Thursday, May 7 features Dave putting his nationally recognized Twitter skills on display…

Our very own Dave Saunders has been named Ad Person of the Year by The Richmond Ad Club. The Ad Club chose to honor Dave for his contributions to the advertising community in both the realms of traditional and new media. Check out the article here, Congratulations Dave!

Richmond.com has tapped Madison+Main, Advertising & New Media to market the re-launch of the Richmond, Virginia website, as it redefines itself as “the online home for fun things to do in Richmond.” Richmond.com has worked diligently over the last several months building a new website. Madison+Main will coordinate a traditional and new media advertising campaign to promote the new Richmond.com, utilizing social media marketing strategies and search engine marketing to extend the brand’s online reach.

Popular radio host and blogger, Tanya Free, has retained Madison+Main, Advertising & New Media to develop a new website, blog and to consult on a social media marketing campaign. Madison+Main will redesign her current website and blog, while also helping her launch a social media campaign to maximize her online presence. The new website and blog will be launched this spring.

Today is the last day to purchase tickets for Virginia’s first New Media Seminar, which will teach small business owners how to maximize online marketing efforts through new media tools March 10th at the Holiday Inn Select Koger Conference Center. The seminar will show attendees how to create a new media marketing strategy, expand their brand’s online reach and implement customer service tools by utilizing websites like Facebook, LinkedIn, Twitter, MySpace, Digg, Delicious, YouTube and more.

The New Media Seminars will also visit Baltimore, MD, Tampa, FL and Raleigh, NC, but…

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