Intersection Marketing: bring Madison Avenue marketing ideas to your Main Street business. Madison+Main stands at the crossroads of creativity and common sense. We’re a fully-integrated creative powerhouse with one focus: you. Hard working, hand-crafted strategies that aim for excellence and settle only for first place. Beneath the surface of your business there lies a story to be told; a rhyme and a reason for its very existence. Your story is your brand. How you relay this story shapes your brand. Are you using the right voice? Is anyone listening? Our…

The shortest blog I’ll write all year; this video is brilliant: Thanks to my friend Dave Necessary for turning me on to it. Follow him on Twitter @davidnecessary.

CodeOrgan.com turns your every day URL into sweet beats. What’s your website’s personality? Plug it in, and check it out*. The MadisonMain.com melody is a complex mix of kicky drum beats and synthesized sound effects that transport us to a mashup of 80′s disco dance party and sci-fi settings. Complimentary dances include: the Robot and the Running Man (of course!). Put your website to the test and hear the methodical rhythm that your content and images make together.  Try each page of your website and see if the tunes are…

How do you know when a brand has come up with a truly creative concept? Is it in the language used or an innovative use of the medium through which it’s distributed? Or is there a bigger value in what you don’t say? This is a post about creative marketing. It involves marketing condoms. Sagami Rubber Industries Co, the first Japanese condom manufacturer, revolutionized the condom by making it a mere 0.02 mm thick thin. Their unique marketing challenge? Generate brand awareness and obtain a positive opinion without being overtly…

Think you’re busy? Try being the Internet… Imagine being called upon every day to: -Send 210 billion emails -Upload 3 million images -Share 5 million tweets Wow. And we thought that checking Twitter, Facebook, and foursquare in between conference calls and client meetings was multi-tasking. Today, friends, if your website pages are loading too slowly or something is taking longer than usual to post, try something new. Instead of cursing your connection or hitting the refresh button 12 times, have a little patience and let the Internet know how hard…

What’s the coolest thing you’ve ever done with your mouse? We’re making conceptual art with ours. Using the mouse path tracker app from IOGraphica we’re creating some pretty wild art pieces as we go about our normal work tasks. As you move your mouse around opening windows and computer files, using various programs,  or clicking on YouTube videos the IOGraphica app tracks your mouse movements and generates stunning visuals. Check once every few minutes, a few hours, or at the end of the day to see how productive you’ve been….

Three Things Your Customers Want (and how new media will help you deliver).

A blog on why it really pays to engage your customers.

Continuing our behind-the-scenes coverage of the second annual 2010 Shorty Awards in New York City we bring to you our exclusive new video.  Catch Advertising category nominee David Saunders (@madmain) as he mingles and poses on the red carpet for photo ops with…Grover from Sesame Street? You never know what you’re going to get when you mix new media personalities! Didn’t know you could win an award for tweeting? It’s true. Business owners and individuals are just beginning to recognize the true power of Twitter for its fundamental purposes: information…

Flashbulbs, trophies, celebs, and…Sesame Street? Yes, these were the makings of 2010’s Shorty Awards, the Twitter community’s answer to the Oscar Awards. The Shorty Awards works to honor the most movin’-est and shakin’-est among the Twitter fellowship – the types of people who use the social media platform for its original intents and purposes – to inform, to educate, and to entertain. Shorty Awards are an exercise in democracy: the community nominates its most outstanding members. Voting is presided over by the prestigious Real-Time Academy; a group of pioneers in…

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