Madison+Main’s marketing campaign for eSmart Tax, featuring Daryl Johnson, is giving away $100 Visa gift cards to Twitter users every day for the next 30 days. eSmart’s “Makin’ it Rain” contest rewards one lucky Twitter user every day until Valentine’s Day with $100 a day. Contestants simply need to tell @thedaryljohnson how they plan to spend their tax refund—of course, in 140 characters or less. Go to Twitter.com/TheDarylJohnson to follow him and enter the contest. @TheDarylJohnson‘s “Makin it Rain” Twitter contest begins on 12:00 am EST January 15th and ends…

The campaign has a few unique elements that the media has found interesting; and eSmart’s new campaign spokesperson, Daryl Johnson, coincidentally enough is from Richmond, VA. Richmond, VA, January 13th, 2010 – Daryl Johnson, a 28-year-old, fun-loving, golf-playing, lawn care company owner, is the new spokesperson for eSmartTax.com, the online tax service powered by Liberty Tax Service. Before Daryl meets the entire United States, eSmart Tax is introducing him to his hometown of Richmond with radio, television and web ads, in addition to a digital billboard broadcasting his posts from…

A while back we were pretty excited by the paperless business card idea. Along came Contxts which offered a way to exchange contact info with no data entry and no paper. A simple keyword text message sent to a database and your new connection receives your vcard instantly on their mobile device. Pretty smart and essentially universal but for some reason it never caught on. It seems to serve more of a backup function for those times we find ourselves without a card. Another development came along in Bump, the…

Posted by Joshua Barber, Creative Director – December 5, 2009 Madison+Main was named a finalist for the Greater Richmond Chambers IMPACT Award for the second year in a row. Check out our video for the event to learn more about what makes us tick. Teleo Films did a great job capturing the spirt of what Madison+Main is all about.

Just about 36 hours after the big announcement that Southside Oil, parent company of Uppy’s Convenience Stores, purchased 172 stores in Maryland and Northern Virginia, the company swept Richmond off its feet and won the GRCC’s IMPACT Award. We told the Impact Award committee that if they didn’t pick us they should pick our client, Uppy’s. And we’re very happy they did. All of us at Madison+Main are proud to work with such a great company and we’re incredibly happy for Steve, Terry, Marshall and the entire team at Uppy’s.

With two new clients at Madison+Main, 2010 is looking—well—busy! We’re happy to introduce you to: Napier Realtors Napier Realtors ERA® is one of the leading, full service real estate brokerage firms in the Richmond metro area, with offices in Colonial Heights, Midlothian, Powhatan and the West End. M+M will help Napier with some of their online marketing and recruitment initiatives. University of Richmond This top-notch university (ranked 12th for undergraduate business programs and 30th for liberal arts colleges in the US) needs no introduction, but here goes: The University of…

The next New Media Seminar will be held November 18th, 2009 from 10am – 2pm at the Holiday Inn Select Koger Conference Center. Join nationally recognized new media expert Dave Saunders, Chief Idea Officer of Madison+Main, for an exciting half-day seminar. Learn about web, search engine marketing and measuring ROI. Find out how you can use Facebook, Twitter & LinkedIn to find and engage customers. Register Today! Please RSVP by November 13th. Call Lisa at 877-623-6246 or register online at NewMediaSeminars.com. Presented by Madison+Main and NetSearch Direct.

by Dave Saunders According to a new Report from Robert Half Technology 54% of US companies block employees access to social media websites. Over 1,400 CIO’s (chief information officers) were polled in the survey, first reported first by mashable.com a few days ago. Although the report didn’t speak to the reasons why, we can only assume a couple. CIOs are are naturally nervous bunch, afraid that social networking unleashes viruses at work. The other reason probably comes down from the uninformed CEO, fearing a loss of productivity if they let…

If you’ve lived in Richmond for any period of time, you’ve probably heard of the Annual Duck Race fundraiser for Big Brothers Big Sisters. If not, here’s more info on the festivities http://bigbrobigsis.com/duckrace.html20,000 ducks are bought (with proceeds going to BBBS), then hoisted high above the Kanawha Canal and ceremoniously dumped…Thousands cheer the from the banks of Belle Isle and the winning duck is plucked from the soup and wins a car.I always wondered what happened to the ducks afterwards. How do they scoop them back up, as not to…

The Crossroads Travel Expo, hosted by Crossroads Travel Advisors, will be at the Children’s Museum of Richmond on October 15th from 4pm to 8pm. There will be over 50 travel experts on staff, great door prizes and an enter to win a trip for 2 to Disney World. All net proceeds from the event benefit the Children’s Museum of Richmond. Crossroads Travel Advisors, Richmond’s premier American Express Travel Representative, has gathered the best travel companies for the one-day-only Crossroads Travel Expo. Topics will include the finest cruises for you and…

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